Accounting Firm
Brand Book
Corporate brand identity project for a Saudi-based accounting and auditing firm, focused on building a clear and professional branding system.
The scope included logo design, bilingual brand identity (English and Arabic), typography system, color palette, and a structured brand style guide. Special attention was given to Arabic and English typography pairing, ensuring balance, hierarchy, and consistency across all applications.
The visual identity is minimal, modern, and grid-based, designed for corporate communication in both print and digital formats, supporting accounting, audit, and consulting services with a strong and scalable design system.
Mujahed A. Assol Co., CPAs & Auditors is a professional firm specializing in accounting, auditing, and financial advisory services. The goal of this project was to create a strong, institutional visual identity that reflects trust, precision, and professionalism within the Saudi market.
The key challenge was building a cohesive bilingual design system for both English and Arabic, ensuring visual balance and equal presence of both languages.
I developed a complete brand identity system, including logo structure, typography, color palette, and layout principles. Special focus was placed on pairing Arabic and English typefaces and creating a clean, grid-based visual language suitable for corporate materials.
The result is a modern, structured identity with a scalable system that supports consistent communication across all touchpoints.
