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BACK TO WORKS

Kham

Brand Book

Kham is a coaching platform that records each session and writes it up in the coach's own words, with video clips attached, so students can revisit what was taught long after the session ends. Built in Aberdeen, proven first in combat sports.

Kham brand logo with a blue radial symbol and linen wordmark on a dark wood-textured background.

The Task
Design a brand around conferral — knowledge passed on, not delivered. The name carries two meanings: Thai for gold, treasure, light; Vietnamese for to endure. The mark had to feel earned into a material, carved rather than decorated, and hold up at 24px, on video, and on physical hardware.

Kham mobile brand applications on three phone mockups featuring sports photography against a blue background.
Kham logo spacing guidelines showing two blue-and-linen logo lockups on dark backgrounds.

What Was Delivered
A complete brand book: logo construction, geometry, clear space, colour palette and typography, applied across stationery (folder, envelope, letterhead), plus web, social media, outdoor advertising and merchandise.

The result is a modern, recognizable, and flexible brand identity that helps Sprinito maintain a consistent presence across web, social media, print, advertising, and corporate communications while supporting future

Kham branded outdoor poster displayed in a street-side advertising shelter against a concrete wall.

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