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Concrete Jungle

Brand Identity

Bold branding style guide for Concrete Jungle, a concrete and construction company. Deliverables included logo design, two-tone identity system in black and yellow, business cards, website, merchandise, and social media assets.

Concrete Jungle brand identity collage with yellow and black business cards, mug, T-shirt, tote bag and logo.

About the Company
Concrete Jungle is a construction company specializing in concrete foundations, pumping, and finishing. The brand needed a strong, bold identity reflecting reliability, toughness, and modern professionalism.

Project Goal
To design a distinctive logo and full identity system that captures the spirit of construction — sharp, industrial, and recognizable. The client wanted a black and yellow palette referencing caution tape and construction gear, combined with a modern two-tone circle mark.

Concrete Jungle logo lockup with clear-space guides on a yellow background.
Concrete Jungle brand colour specifications with oversized circular logos in yellow, black and grey.

What I Delivered
Logo & brand mark (two-tone circle concept)
Corporate identity package (business cards, stationery)
Website design and social media assets
Marketing collateral (pamphlets, posters)
Branded merchandise (pens, caps)
Brand Style Guide

The result is a modern, recognizable, and flexible brand identity that helps Sprinito maintain a consistent presence across web, social media, print, advertising, and corporate communications while supporting future

Concrete Jungle brand pattern and circular logo shown in yellow and black colour variations.

Result
The final branding communicates strength and trust, with a bold color system that works seamlessly across print, digital, and merchandise. The new identity positions Concrete Jungle as a solid, reliable partner in the concrete and construction industry.


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