BACK TO WORKS

BACK TO WORKS

EcoBear Wear

Brand Identity

Minimalist and eco-conscious branding style guide for EcoBear Wear, a Canadian sustainable fashion brand. Logo system, packaging, and digital assets designed for versatility across print and online.

EcoBear Wear identity collage with forest green and cream logos, clothing labels, stickers, mobile mockup and stationery.

About the Brand
EcoBear Wear is a Canadian sustainable fashion brand creating minimalist, stylish clothing from eco-friendly materials. The mission: fashion without compromise — quality, consciousness, and longevity.

Task
Develop a modern logo and brand identity adaptable across all touchpoints — from embroidery and packaging to digital and social media.

EcoBear Wear colour palette showing cream and forest green swatches with contrasting bear symbols.
EcoBear Wear repeating brand pattern displayed in cream and forest green colourways.

Solution
Designed a clean wordmark with a versatile submark for social use, built a natural color palette, and selected modern typography. Delivered a concise style guide and adapted the design for both print and digital assets.

The result is a modern, recognizable, and flexible brand identity that helps Sprinito maintain a consistent presence across web, social media, print, advertising, and corporate communications while supporting future

EcoBear Wear typography specimen showing Gilroy SemiBold letters and numerals in cream on dark green.

Deliverables
Logo system (primary + submark)
Color palette & typography
Thank you card, stickers, hang tags, garment label
Digital assets: favicon, highlight icons, social templates, email headers
Brand Style Guide



EXPLORE
MORE PROJECTS