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ParkWise

Brand Identity

ParkWise specializes in commercial parking lot maintenance, ensuring cleanliness, an appealing appearance, and organization across properties.

ParkWise yellow wordmark on a dark navy background with curved three-dimensional ribs.

The task was to create a modern and professional visual identity that reflects the cleanliness, order, and high level of service provided by ParkWise. The brand concept is built on clean lines and precise typography, symbolizing the company’s attention to detail and reliability. As part of the project, a logo, color palette, and fonts were developed, along with business cards, folders, envelopes, branded merchandise, posters, social media designs, a corporate website, and branded vehicle design. 

ParkWise colour guidelines with navy, yellow and blue swatches, tints and logo symbols.
ParkWise typography specimen featuring Space Grotesk in light, regular, medium and bold weights on navy.

2024 Design: Felix Baky

The result is a modern, recognizable, and flexible brand identity that helps Sprinito maintain a consistent presence across web, social media, print, advertising, and corporate communications while supporting future

ParkWise wordmark in four colour variations on navy, light blue, yellow and blue backgrounds.


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